Advertux / Field Notes
Practical Google Ads guides for local trades. Understand the budget, attract the right enquiries and connect your advertising to booked work.
Budget & planning / 4 min read
A useful Google Ads budget starts with the work you want to win and what that work contributes to your business. A plumber handling small repairs and a contractor selling larger renovation projects should not automatically use the same budget, even in the same city.
Read the guideTrade playbooks / 4 min read
Plumbing searches can describe very different needs: a burst pipe, a blocked drain, a water heater replacement or a homeowner researching parts. A campaign that treats them all alike makes it difficult to control spend and understand which work it brings in.
Read the guideTrade playbooks / 4 min read
An HVAC customer looking for an urgent repair is making a different decision from someone comparing replacement systems. Putting both into the same generic message can hide what the campaign is really buying. Start by separating the customer's need and the business's capacity to meet it.
Read the guideCampaign quality / 4 min read
A negative keyword tells Google Ads when a search should not trigger your ad. For a local trade, that can help reduce spend on job seekers, training searches or products you do not sell. The useful list is the one that reflects your business, not the longest list you can download.
Read the guideMeasurement / 4 min read
A tap on a phone number does not prove that a call connected. A connected call does not prove that the caller was a suitable customer. To understand Google Ads for a local trade, measure the enquiry and its business outcome as separate steps.
Read the guideWebsite readiness / 4 min read
Paid traffic gives a page more visitors; the page still has to help those visitors decide whether to contact you. Before launching Google Ads, review the landing page as a homeowner with a specific job, a specific location and very little patience for unclear information.
Read the guideCampaign quality / 6 min read
If you own a trade or home-service business, an ad manager is not just someone who turns Google Ads on. The job is to protect your budget, focus the campaign on the work you actually want and show you what happened after the phone rang or the form came in.
Read the guideYour next step
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