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    Heating & cooling / Paid Search

    Google Ads for HVAC companies, built around the jobs you want.

    Reach homeowners searching for heating and cooling repair, installations and maintenance in your area. We build and review focused Google Search campaigns around the jobs your team wants to book, from repair calls to replacement estimates.

    Get a free Google Ads Fit Check

    Free. A few quick questions and a live check of your website, then we speak first.

    Working remotelyYour account stays yours
    Heating & coolingLocal demand / Clear intent
    Editorial miniature of a green HVAC service van at a home with a heat pump and an orange toolbox
    HeatingCoolingAir quality

    Start with the work you want

    Three kinds of demand.
    Different reasons to call.

    A homeowner with no heat and a homeowner planning a heat pump need different messages. Your campaign should reflect that.

    01 / Repair

    Be there when comfort stops.

    Furnace repair · AC repair · No heat

    Reach homeowners looking for help now. We align the campaign with your actual service hours, dispatch area and ability to answer the phone.

    Priority: service calls your team can handle.

    02 / Replacement

    Compete for the bigger decision.

    Furnace replacement · AC installation · Heat pumps

    Speak to homeowners comparing equipment and installers. Ads and landing pages should support an estimate request, not promise an instant repair.

    Priority: relevant installation enquiries.

    03 / Maintenance

    Plan beyond the next heatwave.

    Furnace tune-ups · AC maintenance

    Give seasonal maintenance its own offer and timing. We consider your capacity and local demand before allocating budget outside urgent repair work.

    Priority: planned work in the right season.

    Control before scale

    Your budget has a job.
    Keep it focused.

    HVAC advertising gets expensive when every service, location and search is treated as equally valuable. We define the useful opportunity before asking you to spend.

    See what we build
    1. 01

      Real coverage, not a bigger radius.

      Choose the locations your technicians can serve economically. Review location settings and actual lead locations; platform targeting is not a perfect geofence.

    2. 02

      Customers, not job seekers.

      Review available search terms and exclude irrelevant hiring, training, DIY or parts-only searches when those are not your services.

    3. 03

      Capacity before more calls.

      Align offers and schedules with staffing. Do not advertise emergency or round-the-clock service unless your business actually provides it.

    The Advertux launch

    A complete path
    from search to enquiry.

    Research, campaign setup, measurement and an initial live review. You approve the scope and budget before anything launches.

    01

    Market & service plan

    Research your local demand and competition. Select the services, locations and initial budget that make sense together.

    02

    Focused Search campaigns

    Build keywords, exclusions and ads around the approved job types. Separate repair and installation intent where the budget supports it.

    03

    Landing-page readiness

    Check the path from search to enquiry: the right service, credible business details, clear coverage and a usable mobile form or call button.

    04

    Call & form measurement

    Configure and test agreed conversion actions. Where call reporting is supported, distinguish tracked calls from simple phone-link clicks.

    05

    14 live days of review

    Review spending, available search terms and conversion signals. Remove irrelevant traffic and make agreed improvements after launch.

    06

    A clear next decision

    Receive a review of the early evidence: what to keep, what to change and whether further testing or ongoing management is justified.

    The Google Search launch fee is $1,000, paid before detailed work. Google ad spend is separate. Currency and scope are agreed in writing. Website builds, paid tracking tools, CRM integrations and ongoing management are included only when specified in your proposal.

    Measure what happens next

    A ringing phone
    is only the beginning.

    We track enquiries, then work with your team to understand which are relevant. With reliable business records and an agreed integration, qualified leads and booked work can inform future optimization.

    We do not label every click a lead, or every call a sale.

    How call tracking works
    1. Relevant searchMatches a service you provide
    2. Tracked enquiryA call or successfully submitted form
    3. Qualified opportunityYour team confirms the need and location
    4. Booked workConfirmed in your business records

    A clear working arrangement

    Built for a real business.
    Not a promise of instant leads.

    We start with fit. If the market, website or proposed budget needs work first, that is part of the recommendation.

    A strong starting point

    • You are licensed and insured for the work you advertise.
    • You know which services and locations you want to grow.
    • Someone can respond to enquiries and follow up on estimates.
    • You can fund a focused test without depending on an immediate return.

    What you stay in control of

    • Ownership of your Google Ads account and business data.
    • Approval of campaign scope, offers and advertising budget.
    • Clear separation between agency fees and Google spend.
    • The decision to continue after the initial launch review.

    What happens after you enquire

    Check the fit. Build carefully. Learn from live demand.

    1. 01

      Contact & intake

      Start with the free Google Ads Fit Check. We speak first, then send the business intake.

    2. 02

      Agree & pay

      We outline the scope and risks. After your approval and the agreed launch payment, we confirm access, build and test.

    3. 03

      Launch & review

      The 14-day review starts when the approved campaign is funded, measurable and live. Early data guides the next step.

    Get a free Google Ads Fit Check

    Before you commit

    HVAC advertising,
    without the guesswork.

    Answers about budget, scope and what a launch can realistically tell you.

    What happens after the 14-day review?

    At the end of the 14 live days, we review the results together. You receive a written summary of advertising spend, tracked calls and forms, available enquiry-quality feedback, changes made and recommended next steps. You then decide whether to continue working with Advertux. If you continue, we agree on the ongoing management scope and fee before further work starts. If you do not, we hand over the campaign and recommendations so you can manage it yourself, appoint another provider or pause advertising. Your account and campaign history remain yours. Ongoing management does not renew automatically; Google advertising spend continues while campaigns remain active.

    What does an HVAC Google Ads agency actually manage?

    Advertux plans the approved services and locations, builds Search campaigns and ads, configures agreed conversion tracking and reviews search terms, spend and enquiry quality over 14 live days. Heating and cooling repair, replacements and maintenance need different messages and lead-quality checks. Your business owns the account, approves the budget and handles customer enquiries. Continuing management is agreed separately after the launch review.

    Is Google AdWords for HVAC the same as Google Ads?

    Google AdWords is the former name of Google Ads. Our HVAC service focuses on paid Google Search campaigns, not a promise of organic rankings or a bundled Local Services Ads service. An existing account can be reviewed without discarding useful campaign history.

    Do you work with small HVAC companies?

    Yes. The fit is about your service area, job economics and ability to handle enquiries, not fleet size. An established owner-operated business can be a good fit if it is licensed for the advertised work, has a credible offer and can fund a focused test.

    Can we focus on installations instead of repair calls?

    Yes. We can prioritize furnace replacement, AC installation or heat pumps and build the search terms, ads and landing-page message around that work. A replacement enquiry is not the same as an emergency repair call, so we assess them separately. We only advertise equipment and services your team actually provides.

    How much should an HVAC company budget for Google Ads?

    There is no reliable universal minimum. After scope approval and the agreed launch payment, we review local search demand, competition, the services you want to sell and your margins before recommending a starting budget. The Google Search launch fee is $1,000; currency and scope are confirmed in writing. With a limited budget, we narrow the service and area rather than spread spend across every job type. Your Google advertising spend is separate from Advertux fees.

    What is included in the 14-day launch review?

    After preparation, approval, funding and tested tracking, we launch the campaign and review it over 14 live days. This includes checking available search terms, irrelevant traffic, spending, conversion signals and agreed adjustments. The final review explains what the early data supports and what needs more time. Ongoing management after that period is a separate agreed scope.

    Do you guarantee a number of HVAC leads or booked jobs?

    No. Demand, competition, budget, reviews, pricing, availability and how your team handles enquiries all affect results. We commit to the work in the agreed scope. Calls and forms are measured as enquiries; they are not presented as booked jobs or revenue without confirmed business outcomes.

    Can you improve an existing HVAC Google Ads account?

    Yes. We first review its structure, search terms, geography, landing pages and conversion setup. We retain useful account history and recommend changes based on the findings. Your business keeps ownership of the account and pays Google directly; Advertux receives the access needed for the agreed work.

    Do we need a new website or CRM?

    Not automatically. We check whether your existing page clearly explains the advertised service, shows your real service area and gives mobile visitors a reliable way to enquire. Landing-page work, third-party call-tracking tools and CRM integrations are scoped separately when needed. We do not require a full rebuild just to start a campaign.

    Is this Google Search advertising or Local Services Ads?

    This service focuses on Google Search campaigns. Local Services Ads is a separate product with its own availability and eligibility requirements. We do not promise a Google badge, a particular ad position or Local Services Ads approval as part of this offer.

    Want the detail first?

    Make an informed decision.

    The HVAC campaign planning guide How to plan a starting ad budget

    Free Google Ads Fit Check

    Check the fit
    before you spend.

    Seven quick questions while we check your website: speed on phones, SEO basics, calls, forms and tracking. You see a first read right away, then we call to go through it with local search demand and click prices for your trade. More about it on the Free Google Ads Fit Check page.

    Question 1 of 7

    What kind of work do you do?

    Pick the closest one.